This one looks like it was tested at a 9.94 high today on increased volume, then it settled back down at a 8.66 close about half way through the price range, the tall top wick on today's candle will discourage some, but an upward continuation is expected.
Yeah, a drive-thru was a new thing in the early 80s. Go back further, remember when you had to walk into McDonalds and they didn't have any tables. Everyone sat in their cars eating 15-cent hamburgers. Remember when the Big Mac came out? They were like 25 cents. When you could afford one from your paper route money, that's how you knew you reached manhood...the Big Mac right of passage. EDIT: That happened about 1971 for me when a Mac cost about 35 or 45 cents. August 15th of that year, Nixon ended international convertibility of doll hairs to gold at a fixed price of $35/oz and severely weakened the doll hair.
I also remember when a Big Mac was actually “big” and came with a cardboard ring to keep it from falling apart and tasted like beef.... lol
The meal-kit delivery industry was booming around 4 years ago. And Blue Apron was amongst the first movers in the U.S in 2012. But in the end, it seems that it did not benefit from the traditional first mover advantage. Other competitors just kept emerging: HelloFresh, Plated, Home Chef, Freshly. The list goes on and on. Relatively speaking, these competitors fared way better. Some even went on to get acquired. So, what went wrong at Blue Apron?
Hilfiger had lost its way in the early 2000’s. In an interview in 2001, Thomas reflected on his mistakes. He said that they tried to be at the forefront of trends by introducing the coolest and most advanced clothes. They were essentially oversupplying the demand. The consumers really did not respond to the new initiative. To revive demand, Hilfiger started discounting the clothes. However, that did not move the needle.
Shares are surging higher on the day, with price higher by more than 26% at close, day high 6.41. http://www.stoxline.com/quote.php?symbol=aprn
