Binance coin is reaching new highs. BNB is attractive to investors because Binance, the exchange, promised in its whitepaper to buy back BNB using 20% of its profits and burn them. What makes the BNB token commercially attractive is the fact that it's used to pay trading fees on the Binance platform and rewards traders with a 50% discount for using the coin. It also powers the Binance ecosystem, while being traded on other exchanges as well. Binance coin's market strategies are impressive.
