e.l.f. Beauty, Inc. (ELF) is a holding company that offers its services in the cosmetics category. The Company's cosmetics category consists of face makeup, eye makeup, lip products, nail products and cosmetics sets/kits, and excludes beauty tools and accessories, such as brushes and applicators. It offers various brands in the cosmetics industry. It offers its beauty products in various categories, such as eyes, lips, face, skin care, beauty tools and collections. Its products in eyes category include all eyes, and mascara and eyelashes. Its products in lips category include lipstick and lip liner. Its products in face category include foundation and blush. Its products in skin care category include skin care and cleanser. Its products in beauty tools category include brush sets and single brushes. Its products in collections category include duo stix and aqua beauty. As of September 21, 2016, the Company sold its products in approximately 19,000 retail stores in the United States.
Analyst Upgrade/Downgrade Update Brokerage firm: Morgan Stanley Change: Coverage Initiated Previous Rating: N/A Current Rating: Equal Weight Previous Price Target: N/A Current Price Target: N/A
Analyst Upgrade/Downgrade Update Brokerage firm: Suntrust Change: Coverage Initiated Previous Rating: N/A Current Rating: Buy Previous Price Target: N/A Current Price Target: N/A
Analyst Upgrade/Downgrade Update Brokerage firm: Stifel Change: Coverage Initiated Previous Rating: N/A Current Rating: Hold Previous Price Target: N/A Current Price Target: $25
Analyst Upgrade/Downgrade Update Brokerage firm: Piper Jaffray Change: Coverage Initiated Previous Rating: N/A Current Rating: Overweight Previous Price Target: N/A Current Price Target: N/A
Analyst Upgrade/Downgrade Update Brokerage firm: JP Morgan Change: Coverage Initiated Previous Rating: N/A Current Rating: Neutral Previous Price Target: N/A Current Price Target: $28
