Rocket Fuel Inc. (FUEL) is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company's service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform. The integrated platform is designed to deliver and optimize media spend to engage, upsell and retarget consumers across addressable channels, including display, mobile and video, and across addressable devices, such as tablets, set top boxes, television and mobile phones. It offers Programmatic Marketing Platform as a managed service, which it operate on behalf of its customers, and as a self-service platform operated by its customers or their agencies directly.
Up over 20% today: A Donald Trump Rally Fuels Rocket Fuel to a 21% Gain Shares of software maker Rocket Fuel (FUEL), which provides tools to ad buyers, today closed up 44 cents, or 21%, at $2.55, after CNBC yesterday reported that U.S. Republican presumptive presidential nominee Donald Trump has been using the company’s software to track online user behavior and target his pitch, citing software the news channel probed for clues. Read full article here: http://blogs.barrons.com/techtrader...d-trump-rally-fuels-rocket-fuel-to-a-21-gain/
Reported after close today (10/25/16) Earnings: EPS -$0.08 Revenue $109.7M Estimates: EPS -$0.15 Revenue $111.8M No change after hours
