Purple Innovation, Inc. Consumer Goods | Home Furnishings & Fixtures | USA Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protectors, platform bases, and foundations. The company markets and sells its products through direct-to-consumer online channels, traditional wholesale partners, and third-party online retailers. Purple Innovation, Inc. was founded in 2010 and is headquartered in Alpine, Utah.