Fang Holdings Limited operates a real estate Internet portal through which it provides e-commerce, marketing, listing, financial, and value-added services. It supports active online communities and networks of users seeking information on, and other value-added services for, the real estate and home furnishing and improvement sectors. The company was formerly known as SouFun Holdings Limited and changed its name to Fang Holdings Limited in September 2016. Fang Holdings Limited was founded in 1999 and is based in Beijing, China.