I was going to research Canadian firms that offer ETFs for investments, but then discovered that I don't really know the proper term/name for these companies. What is it? Not all are banks; not all brokers; not all investment companies.... Is there a good term?
Brokers You can purchase ETF's on your own through trading apps like Robinhood, Webull, and M1 Finance. They all make it very easy for the individual to invest.