The Rise and Fall of Elizabeth Arden

Discussion in 'Educational videos and material' started by Startup Sapience, Dec 21, 2020.

  1. Startup Sapience

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    Elizabeth Arden has been popular in the cosmetics industry since the 1920s. The brand is highly known for its line of perfumes and cosmetics around the world. However, it seems that the brand lost its touch at some point, with revenues failing to grow and profitability slipping away. Let’s dive in to see what happened.

     

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