When Tesla viciously cut prices last year, several companies announced they had no problem matching the new price level. BYD was one of the companies made great overtures about this. While not an existential threat, we can now see BYD was hit hard by Tesla's aggressive pricing. When Berkshire sold off BYD, Buffett said he did not want to compete against Musk. We have arrived at a time when advisories from companies are honest on rare occasions. 99% of news releases are intended for investors who believe such news releases. I estimate this group to make up roughly 80% of investors, on average; it varies by company. For someone like me, who is a long term investor, I look for honesty in a CEO. It almost doesn't exist but it is there if you look for it. It's a lot easier to sleep at night, knowing your market investments are founded on the operations of a company that is generally doing a good job. My CEOs don't always meet their goals and they are occasionally wrong about things in a public way. I'm able to chalk these cases up to a mistake and continue to believe in these executives. My residential REIT was the strongest performer in my portfolio, for about 18 months. These days, the dividend has been cut, the stock is well down, and the outlook is strong on survival but weak on excitement. I stopped reinvesting in this company in 2019 but I haven't sold a single share. When I stop believing in the honesty of a CEO, they do not stay in my portfolio for long. If I still believe in them, I am a loyal partner. I consider media outlets to be extremely greasy, in general. Countless things have been published that would not have been published, had those outlets been operated by people with integrity. As well as this lack of filter, media is inundated with corporate announcements that are built on barnyard fertilizer. What is currently missing from my portfolio is risk. I consider this a sign of my own pessimism. I haven't found extreme value in a long time. This is why I've gone outside the market and focused on small business with some of our new money. At this time, this approach has not paid off. Time will tell if it was a wise move but I am comfortable with our situation. Comfort is the key to not doing dumb things.