So, I bought into this about 2 Months ago @ 7.00$/coin. It has been a wild 2 months with prices hitting as high as 25.00$ a coin, before coming back down to around 10.00$/coin at the time of this post although its average price was closer to 13.50-14.00$ over that period. APE is Bored Ape Yacht Club which is.... I will let you do your own research BUT they are involved in the NFT world and working on a Metaverse project. They recently engaged in some huge "land sale".