Recently, there's been a significant amount of volatility in the Afterpay share price. More recently, there's been some doomsdaying about Visa planning to release their BNPL service. What's interesting is that, Mastercard had tried this twice - once back in 2016, and once in September 2018. Despite this, Afterpay continues to grow and dominate the retail segment, which begs the question: why will people behave any differently this time around to Visa, that they didn't do to Mastercard? In the video, I deep dive into Afterpay's Web and Mobile traffic numbers, interest, backlinks, referrals, interest over time, in their 3 core markets: USA, UK, AUS.
