I like it for the following reasons: The technology is multiple times cheaper and superior to its predecessor (active RFID), making the adoption of the technology a no brainer to clients. The distribution channel is already pretty well built (current distributors include Bell Mobility, Geotab, etc), and will continue to grow very rapidly. This is a result of the CEO's experience in the telematics industry, having cofounded Grey Island Systems and then having sold it for $40M. If he didn't have this experience and industry contacts, it would be a whole different ball game. The company can scale incredibly rapidly all while being profitable. Of course, the caveat is that they will be giving up margin. I view this as a nonissue since their margins are still healthy (60% GM). Operating expenses are at $60k/month and will ramp up slightly with sales. They are targeting at minimum $1M for FY2016 and could potentially surpass that figure. Insiders own around 50% of the shares. They've also invested an additional $200k in a PP and have been buying shares publicly. The industry could grow faster than GPS tracking as Bluetooth beacons do not need to be certified with every carrier unlike GPS tracking units. BeWhere is already selling their product in multiple countries.
