Being a previous non believer in " fake food" I tried it and actually was impressed. Much the way we rejected soybeans in the past due to one-sided views, they have become a very important and are here to stay. Its sad that we have let political choices divide us into groups instead of being united as a whole. I'm outspoken and enjoy stirring the pudding sometimes. One of my favorites is bringing up politics at family gatherings especially at Thanksgiving, it greatly reduces my Christmas shopping list for gifts. Companies like this are worth looking into. They have a bright future. " Mikey likes it" its a old cereal joke.