NVIDIA Corporation (NVDA) (commonly referred to as Nvidia, stylized as NVIDIA, nVIDIA or nvidia) began as an American technology companybased in Santa Clara, California. Nvidia designs graphics processing units (GPUs) for the gaming market, as well as system on a chip units (SOCs) for the mobile computing and automotive market. Nvidia's primary GPU product line, labeled "GeForce", is in direct competition with Advanced Micro Devices' (AMD) "Radeon" products. Nvidia expanded its presence in the gaming industry with its handheld SHIELD Portable, SHIELD Tablet, and SHIELD Android TV. Since 2014, Nvidia has shifted to become a platform company focused on four markets - Gaming, Professional Visualization, Data Centers and Auto. In addition to GPU manufacturing, Nvidia provides parallel processing capabilities to researchers and scientists that allow them to efficiently run high-performance applications. They are deployed in supercomputing sites around the world. More recently, Nvidia has moved into the mobile computing market, where it producesTegra mobile processors for smartphones and tablets, as well as vehicle navigation and entertainment systems. In addition to AMD, its competitors include Inteland Qualcomm.