I love Robinhood. Have been a client since before they had an app or web interface. To say RH "preys" on uneducated or uninformed, or I'll prepared clients,... Is absolutely poor wording. That is their target market, and not to "steal from the poor". Ahh then there is the noob mistakes they like to pump in the news. I don't know of many young people that can afford let alone prefer a fully managed account with the associated costs. Plus, there is no better learning tool than failure. Best to fail while you are young, no? Yes failing sucks, and sometimes gets very spendy. Asking for a show of hands here, who here is the perfect trader? Who here has learned all they will ever need to know? Anyone? Note: I am not a noob. Been trading for, well, let's just say a few years now. Have used a variety of brokers over the years. When RH announced their biz plan, I bought in, and had to wait near a year to actually get an app. I have saved countless dollars with no fees, and made quite a bit of returns. It isn't that RH "preys" on noobs, it's just that noobs now have a simplified UI, affordable trade costs, and better access to the markets. Never before have the markets been so accessable to so many for so little. I could care less if they make their money off of my trade flow. It doesn't change my positions or returns.